A group of eleven diverse people standing in front of a presentation screen in a conference room, smiling and giving thumbs up with Purpose Lab in the background.
A close-up of worksheets on a desk with a blurred classroom setting in the background, showing students and a teacher. Showcasing the materials used during the Purpose Lab workshops.

Purpose Lab*

From lofty visions to actionable clarity

A business presentation in a modern conference room with large windows, a speaker at the front near a projection screen, and audience members sitting at white tables listening attentively creating their purpose statements and north star
Two people standing in front of a wall with notes and papers, one woman is writing or reading on the wall, and a man is observing. The wall has a heading 'WHY' with pink sticky notes beneath it.
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Align purpose,
profits and impact

In a world where impact matters as much as profits, defining your corporate purpose is no longer optional. Our Purpose Lab workshop, refined through years of experience with global brands, offers a practical approach to discovering, validating and implementing a business North Star that drives both financial success and positive societal change.

Why this matters now

Purpose is the cornerstone of future-proofing your business. It’s what sets you apart in a crowded market and aligns your efforts with broader societal goals.

  • Increased innovation and adaptability

  • Better talent retention and attraction

  • Stronger stakeholder support and trust

  • Enhanced long-term growth potential

  • Higher resilience during crises

Sunset over the Singapore skyline with Marina Bay Sands hotel and surrounding cityscape, including high-rise buildings and greenery.

Purpose Lab • Synergy • Purpose Lab • Bespoke •

Purpose Lab • Synergy • Purpose Lab • Bespoke •

Online and multi-company cohort

8th & 10th December 2025 (compulsory attendance for both days)
3-6 PM

Open session, ideal for founders, CXOs, individuals looking to start or refine their purpose journey.

Requirements: Pre-session survey and attendance to BOTH half-day session.

Synergy

Exclusively for individual companies

November slots CLOSED; Contact for March/April 2026
9 AM -6 PM

Private workshop ideal for a leadership company offsite.

Requirements: Pre-session survey and stakeholder engagement plus attendance to a full day in-person session.

Bespoke

Discover and validate your North Star in one powerful day

Companies of all sizes are increasingly recognising the value of running a purpose-driven business. But translating good intentions into meaningful impact can be challenging. Our dynamic, one-day Purpose Lab session guides you through:

  • Reassess vision, mission & values

  • Identify key players and priorities

  • Pinpoint areas for maximum effect

  • Craft a compelling statement

  • Develop purpose-led initiatives

  • Establish success metrics

Secure your spot

Limited seats

Why choose our approach

Proven methodology

Refined through work with global brands, adapted for businesses of all sizes

Practical focus

Real-world applications, not just theory

Outcome-oriented

Clear and inspiring articulation of purpose including its impact on People, Society, Governance, Environment, Economy

Meet the facilitators

Our team brings decades of experience helping businesses discover their purpose and drive meaningful impact. We’ve worked with companies of all sizes across the globe, from tech startups to multinational corporations.

Portrait of a smiling man with dark hair, wearing a white shirt, crossing his arms, against a gray background.

  • Dani is an award-winning creative director with 30 years of global experience. He’s helped define purpose for companies of all sizes, from SMEs to multinational corporations.

A woman with shoulder-length brown hair, glasses, and a bright yellow shirt smiling and looking upward. She is at an event with other people in the background, some wearing black and yellow clothing.

  • Ee Rong is an experienced board advisor and brand reputation expert. She’s guided companies of all sizes through strategic marketing and communications, with a focus on purpose-driven growth.

  • “The Purpose Lab workshop was a game-changer for our company’s growth and goals. It provided clarity on our corporate purpose, mission, vision, and values, perfectly aligning with our ‘People and Culture for Growth‘ focus.”

    —Second Generation Business Owner, F&B Services

  • “Their probing questions and creative exercises challenged us to think from fresh perspectives. We made remarkable progress in just one day.”

    —Founder, Health & Wellness Startup

  • “The workshop was instrumental in helping us connect the dots between our diverse business operations and functions. Dani and Ee Rong guided us in articulating a clear purpose, ensuring that each division’s role and impact align with our broader business goals. It’s given us the clarity to move forward with greater focus and direction. We landed in a purpose territory that the team and I are very excited about.”

    —Executive Director, Retail Services

Turn purpose into your competitive edge

Same methodology, 2 different experiences

Synergy

Multi-company cohort

Includes:

Individual sessions to review materials

Two half-day plenary online sessions

Interactive exercises and discussions

Purpose statement development

Diverse perspectives from various industries

Networking opportunities

Two online sessions, 3-6 PM
May 19 & 22

Bespoke

Company exclusive

Includes:

Programme customisation

Stakeholder audit & analysis

Full-day in-person session
(lunch included)

Interactive exercises and discussions

Purpose statement development

Deep dive into your company’s specific challenges

Customised action plan for implementation

Email for enquiries

One in-person session, 9-6 PM
Limited May dates available

“We’re in business to make the best ice cream in the world, and to make the world a better place.”

—Ben Cohen and Jerry Greenfield | Founders of Ben&Jerry’s